Thursday, September 26, 2013

Same Referent, New Contexts: New Names


       Burger King has come out with French Fries with less fat and salt and calls them "Satisfries."  Good old French Fries except tailored to consumer desire for healthier options.

  

       More than 50 percent of World Wide Web users now listen to Internet radio outlets of various kinds.   Growth of Web streaming doesn't mean traditional AM and FM radio is losing out.  "90% of [smartphone] participants listen to terrestrial stations."

       "Terrestrial stations."  There's a term that would not have been needed until recently.

       At a Dodger game last month, when checking over my tote before entry, the guy at the gate stopped and wondered about an item of mine:  "Oh, a radio.  I haven't seen one of those in some time."

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