"Iterating"; "Reiterating"; "Constantly Iterating"

       Apple is introducing a fairly radical new operating system for its mobile iPhone, and app makers are scurrying to get their products in synch with it.  Soundwave is one of those apps.  It received favorable reviews when it came out in June, yet has elected to start from scratch to adapt to and take advantage of the new Apple iOS 7.

       Founder of Soundwave  Brendan O'Driscoll says, "We relish the challenge.  You've got to be constantly iterating anyway."

       "Iterating."  Comes from Latin iterum,  meaning "again."  I've heard "reiterating" fairly often, which I suppose then means "again and again."

       Let's see:  "iterating" is a repeat; "reiterating" has to be at least three times, yet it must be less than "constantly iterating."  This could get to be "irritating"!