Right Words Capture Taste

       Couldn't resist the occasional thrill of bringing home some Haagen-Dazs ice cream from the grocery store.  It's coffee, and they've got it exactly right on the box:

         FLAVOR TOP NOTES:  freshly brewed roasted coffee

         FLAVOR FINISH NOTES:  lingering sweetened cream

      Who wrote that? How did they figure that out? Is it a copywriter's description after the fact, or did the ice cream designers aim for that result? I don t know, but the immediate and prominent flavor is coffee, and the taste ends in "lingering sweetened cream."  And did they get those "top" and "finish notes" from wine tasting?

      What can I tell you? Once in awhile, calories or no, it's terrific.

      And the perfect words to describe it don't hurt either!!