Monday, June 23, 2014

'LOIDS OF LONDON KEEP TABS ON ANDY


       The headline above caught my eye for sure today in the L.A. Times.

       We've  heard of Lloyds the insurers, but sports columnist Bill Dwyre is writing of Wimbledon and Andy Murray.  The flacks on London tabloids can smell or manufacture a nasty story at the drop of a hat.

       Andy has hired Amelie Mauresmo as his new coach to shape him up to defend his Wimbledon title just as strong-minded male Ivan Lendl had done for Murray last year.  The flacks are going to hammer and taunt and tease Andy about his choice until it either proves successful or, the 'loids hope, disastrous.

       You can see how nicely "TAB" would replace the apostrophe in the first word and then doubles in service on the fifth word of this imaginative headline!   


        



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