"I think it's different enough, don't you?"

       Instructed to look for "light" cereals that might go right through you as the best kind of eating before a colonoscopy--I came across what seemed like a good candidate on my grocer's shelves.

       I bought it, and in the several days I had the large Kroger house brand package sitting out and was wondering if I'd be able to consume it all after my procedure, it occurred to me that Kroger didn't have to exert itself much to apparently legally steal the real brand name.

        The cereal product bore a perfect resemblance to what it was copying, and so did the name:

                   "Crispy Rice" meet "Rice Crispies."