Is there an app for superannuation?

       Here's a paragraph from today's L.A. Times about Uber:


              Still, Uber is ahead of the competition, racing past established          car rental services and other ride-sharing up-starts.


Yes, many other "get-a-driver-and-a-ride-by-digital-app" companies have arisen since Uber began it.  Still this is a very recent phenomenon.  Uber a handful of years ago was a start-up.  Now the others can already be called "up-starts."