Advertising Language

       Hollywood leads like Christian Bale, Leonardo DiCaprio, and Chiwetel Ejiofor are sporting beards and mustaches in public.   Men's razor and blade sales are going down.

       Proctor and Gamble, owner of Gillette Razor Company, is not without a response.  The company says there is "increased shaving below the neck, particularly among younger men."  P&G spies an opening into what it craftily calls "guys' holistic shaving needs," also known as manscaping.

       New this year is the Gillette Body razor, the first tool of its kind "built for the terrain of a man's body."  (Women have curves, apparently, men have terrain.)

       "Holistic" sounds positive, and "built" and "terrain" so masculine, you could almost forget you're shaving off your body hair.