Tuesday, December 31, 2013

Peculiar Label


       I noticed an unusual label the other day on an old sweater of mine.  The brand appeared to be "Bowen & Wright," which had a rectangular box inscribed around it and underneath it the words "Registered Trademark."  But above them both in a semi-rainbow-shaped arc was "AUTHENTIC CLOTHING."  What?  Was there some doubt?

       Imagine finding a loaf of bread labeled "AUTHENTIC FOOD."  Wouldn't you wonder?  In fact, I had taken the sweater off its hanger simply to confirm it was wool as I figured all along it was.  There were no other labels than this one.  Now the "Authentic" has me wondering what the darned thing IS made of.

      

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