OBFUSCATION LEADS TO HIGHER REMUNERATION!!

       That line 2 looks mighty clear and big as a guide for medium clothes washer loads.  It's clear in this picture on the side of the bottle but doesn't exist on the cap itself;  no blue color bar either.

       "Fill to top of cap" for large loads.  That band projecting out all around IS what caps the bottle.  The cylinder that projects up further, that might be the top of the cap.  But then consider that the cap is shown upside down.   The real "top of the cap" is on the bottom!  

       It is very hard to think anything else but, "I don't know where this is telling me to put this soap up to--I'd better fill it higher, or the clothes will end up unclean!"