"Sortation"

       "Sortation Center"?  Why not "Sorting"?  I'm reluctant to use this recently new word because it might help normalize an abomination.

       Have you heard of it?  I hadn't.  But now I learn Amazon started such in Seattle in 2014.  No grabbing and packaging of products at these centers, just sorting the already packaged and addressed boxes in enormous buildings with thousands of workers (at Christmas time) to get the product one step more quickly to a recipient.

       OK.  But "sortation"?  Trying to glorify or inflate the task? 

       Well, I suppose.  If you're already grabbing and packaging at a place they call a "Fulfillment Center" with overtones of life's dreams attained, why not up the ante on "sorting"?