"The Times" Trying to Keep Up with the Times

       Every day I see a section of the L.A. Times headed

                                              LATEXTRA

The E serves two words, and the red letter better allows it to do that.  This section has news that’s later breaking than could make it into the front section; so the name is appropriate.

       The “LA” which begins the heading is right for the city and its abbreviated initials.  If your eye wants to see LA TEXT, it can do so; that and the no-space-between-words hints at the uptodateness and speed of computers, email, texting, and websites, trumpeting print papers’ effort to “stay in the game” with the latest technology.

       All in all, LATEXTRA is a slightly off-kilter heading that hits the mark!